Nonprofit Articles

Insight, campaign ideas, strategies, and approaches on nonprofit marketing, communications, outreach, and fundraising.

Article Mackenzie Walters Article Mackenzie Walters

How Des Moines University creates an affordable and meaningful way to donate with their White Coat ceremony

Des Moines University’s White Coat Program asks alumni to sponsor a coat — the doctor’s coat — and write a note that makes a personal connection with the student receiving their coat.

It’s an affordable, meaningful fundraising campaign that connects alumni and students to their alma mater. So much so that 95% of students say that they write thank you notes to their alumni donors. 

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