PODCAST EPISODES

Nonprofit Storytellers Podcast

Host Mackenzie Walters interviews nonprofit and association leaders about how they share their organization’s story. You’ll gain insight into how leaders cultivate interest and support for their organization, and the different strategies and methods they use to engage with their audience, share their mission and method, and ask for support.

Hero Mackenzie Walters Hero Mackenzie Walters

Why a nonprofit changed its name — and avoided acronyms in the process

Changing the name of a nonprofit is tough. There’s often an affinity to an organization’s name, and it’s not uncommon for an executive director to encounter at least some skepticism when proposing the switch.

Executive Director Emily Shields didn’t shy away from a name change, however. She helped lead the effort to update the name from Iowa Association of Community College Trustees to Community Colleges for Iowa.

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